WATCH HERVÉ LÉGER - LIVE VIDEO STREAM and REPLAYS - NYFW: The Shows SS16

September 12, 2015 at 12pm - Spring Summer 2016 collection

Also via our App

 Founded in 1989, BCBGMAXAZRIA Group is the lifetime vision of Founder and Chief Executive Officer Max Azria. In 1998 BCBGMAXAZRIA Group acquired the Hervé Léger fashion house, marking the first time in history that a French couturier had been absorbed by an American designer. Max and Lubov relaunched the Hervé Léger label in early 2007 with iconic styles that have been embraced by celebrities around the world. In Fall 2008, the Azrias presented the Hervé Léger by Max Azria collection on the runway

BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.

Key to BCBGMAXAZRIA's success has been Azria's ability to maintain his creativity while maximizing his keen business sense. As one of today's rare breed of designer-businessmen, Azria used his talent to create a new platform in the industry. With the launch of the BCBGMAXAZRIA brand, he redefined the designer category by offering innovative, high-quality clothing at contemporary price points. As a result, Azria was inducted to the Council of Fashion Designers of America (CFDA) in 1998.
Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP and Max's wife, joined the company as a designer in 1991 and was named Creative Director in 1996. Under Lubov's influence, the BCBGMAXAZRIA brand has evolved from an emerging contemporary line to one of America's leading design houses, with collections that include evening dresses, denim, outerwear, footwear, swimwear, handbags and small leather goods. In recognition of her accomplishments as a designer and creative leader, Lubov Azria was inducted into the CFDA in 2010.Continued...

SHOP IT:
http://www.herveleger.com/THE-PRE-SPRING-COLLECTION/runway-resort,default,sc.html 

SHOP:
http://www.herveleger.com/ 

MORE:
http://experience.herveleger.com/runway/ 

STORE LOCATOR:
https://www.herveleger.com/on/demandware.store/Sites-HerveLeger-Site/default/Stores-Find