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February 24, 2016 11:00am(GMT) - FALL WINTER 2016 collection
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The brand Genny was founded in 1962 by the entrepreneur Arnaldo and Donatella Girombelli.
At the beginning it was a small tailoring craft production but in the next years obtained fame among a sophisticated female audience.
In 1973 Doantella Girombelli, creative soul of the brand, called her side a young Gianni Versace, destined to enter the Olympus of Italian fashion: this partnership lasted many years and led Genny to a high style never seen before marking its identity. Genny increased its international character reaching an important goal in 1982: was the first Italian brand invited for a private catwalk at the White House, by president Reagan.
From the Sixties to nowadays, taste for fashion has been constantly changing, but Genny can interpret it, maintaining its basic ideas.
Since 2011 the brand has belonged to the Veronese group Swinger International, and the art direction has entrusted to Sara Cavazza Facchini, who has carried forward the brand values as sophisticated style, haute couture, femininity and naturalelegance in sophisticated luxury, contemporary, responsible and sustainability collections.
SHOP:
http://www.gennyestore.com/
STORE LOCATIONS;
http://www.genny.com/
- Sara Cavazza -
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