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September 22, 2017 - 5pm(CET) - Fall Winter 2017 collection

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Alberta Ferretti is a synonym for style, femininity and glamour.
Her approach to fashion is aimed at exalting the woman in all her aspects, through clothes that not only enhance her personality, but also bring out her strengths.
To express this feminine and sensual style, Alberta Ferretti chose chiffon: precious, light, flexible. Clothes tailored in this precious material express a sublime lightness and are the result of manufacturing techniques capable of bending this fabric to her own will.
This is how transparent clothing which is never too provocative is born, and whose embroideries seem to dance in the air, the folds of which constantly recreate every movement of the body.
Clothes that enhance not only the silhouette but also the personality of the women who wear them.
For these reasons celebrities such as Angelina Jolie, Sandra Bullock, Meryl Streep, Anne Hathaway, Diane Kruger, Scarlett Johansson, Christina Ricci, Demi Moore, Jessica Alba, Queen Rania of Jordan and others have chosen and choose Alberta Ferretti. A woman who works to make women always beautiful.

Alberta Ferretti is an Italian fashion designer and dressmaker. She designs for Alberta Ferretti and Philosophy di Alberta Ferretti. Her showroom is in Milan, Italy but her studio is in the village of Cattolica, near Rimini, Italy.

In 1968, Alberta Ferretti opened her first little boutique, called Jolly, in Cattolica. She designed a first collection in 1973 and was co-founder of Aeffe (it) (a clothing manufacturer and distributor) in 1976. She began showing seasonal collections on runways of Milan, Italy, in 1981. She launched Ferretti Jeans Philosophy in 1989, renamed Philosophy di Alberta Ferretti in 1994. In 1994 she renovated a 13th-century castle into the Palazzo Viviani hotel in Montegridolfo.

In October 1993 Ferretti presented clothes reminiscent of The Great Gatsby for the Milan ready-to-wear shows. One of her designs was a long and trim gingham dress, in pale blue. A flapper showed a beige crocheted dress styled just above the knee. Her renditions of the toga for the production were diverse. They were simple gowns, some of them short, others long and draped.

Ferretti extended her the breadth of her company outside of Italy beginning with the acquisition of a building at 30 West 56th Street in New York City. She started Aeffe U.S.A., which produced and distributed clothing by Moschino, Rifat Ozbek, Jean Paul Gaultier, and Narciso Rodriguez. Aeffe is owned by Ferretti and her brother, Massimo. The locale also became the hub for marketing her own collections. CONTINUE

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